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Kids Insights is the leading tech company which specialises in research and insights on kids and their ecosystems. Surveying 400 kids, tweens and teens every single week, our real-time portal is continually updating to enable our clients to see the latest trends before their competitors. Our insight-led reports are produced by some of the top kids researchers in the UK, and have seen us shortlisted for a number of start-up and innovation awards.


THE KIDS INSIGHTS FUTURE FORECAST REPORT

2019 FUTURE FORECAST

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Based on feedback from 20,000 young people over the course of the last 12 months, Future Forecast shows how brands are being forced to adapt to technological innovations, the demands of modern young consumers, the rise of YouTube superstars, and increasing need for gender neutrality across product ranges.

The Future Forecast report comes as thousands of UK brands begin shaping their marketing, licensing, content and product development investments in 2019.

“In the battle for children’s attention and ultimately their hearts and minds, innovation is increasingly critical,” said Nick Richardson, Futures Analyst at Kids Insight. “The brands which are enjoying success are those which are extremely responsive to the constantly developing and increasingly complex kids' ecosystem.

“Trends are coming and going far quicker than ever before – and brands who are in tune with how children are behaving are able to turn these trends into opportunities rather than see them as risks. Brands that stand still are going to find it harder and harder to regain the attention of young consumers.”

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